The Single Market for European Advertisers Keith Boyfield

ISBN: 9780749433420

Published: January 1st 2000

Unknown Binding

85 pages


Description

The Single Market for European Advertisers  by  Keith Boyfield

The Single Market for European Advertisers by Keith Boyfield
January 1st 2000 | Unknown Binding | PDF, EPUB, FB2, DjVu, talking book, mp3, RTF | 85 pages | ISBN: 9780749433420 | 5.27 Mb

How can a single market in advertising be built within the European Union? That is the crucial question that this study explores. Such a goal is key to the creation of a modern European economy, capable of taking full advantage of the substantialMoreHow can a single market in advertising be built within the European Union? That is the crucial question that this study explores. Such a goal is key to the creation of a modern European economy, capable of taking full advantage of the substantial economies of scale and scope which successful commercial communications generate.



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